A character string literal, hexadecimal literal, or bit-value
        literal may have an optional character set introducer and
        COLLATE clause, to designate it as a string
        that uses a particular character set and collation:
      
[_charset_name] literal [COLLATE collation_name]
        The _
        expression is formally called an
        introducer. It tells the parser, “the
        string that follows uses character set
        charset_namecharset_name.” An introducer
        does not change the string to the introducer character set like
        CONVERT() would do. It does not
        change the string value, although padding may occur. The
        introducer is just a signal.
      
For character string literals, space between the introducer and the string is permitted but optional.
        For character set literals, an introducer indicates the
        character set for the following string, but does not change how
        the parser performs escape processing within the string. Escapes
        are always interpreted by the parser according to the character
        set given by
        character_set_connection. For
        additional discussion and examples, see
        Section 12.3.6, “Character String Literal Character Set and Collation”.
      
Examples:
SELECT 'abc';
SELECT _latin1'abc';
SELECT _binary'abc';
SELECT _utf8mb4'abc' COLLATE utf8mb4_danish_ci;
SELECT _latin1 X'4D7953514C';
SELECT _utf8mb4 0x4D7953514C COLLATE utf8mb4_danish_ci;
SELECT _latin1 b'1000001';
SELECT _utf8mb4 0b1000001 COLLATE utf8mb4_danish_ci;
        Character set introducers and the COLLATE
        clause are implemented according to standard SQL specifications.
      
        Character string literals can be designated as binary strings by
        using the _binary introducer. Hexadecimal
        literals and bit-value literals are binary strings by default,
        so _binary is permitted, but normally
        unnecessary. _binary may be useful to
        preserve a hexadecimal or bit literal as a binary string in
        contexts for which the literal is otherwise treated as a number.
        For example, bit operations permit numeric or binary string
        arguments in MySQL 9.3 and higher, but treat
        hexadecimal and bit literals as numbers by default. To
        explicitly specify binary string context for such literals, use
        a _binary introducer for at least one of the
        arguments:
      
mysql> SET @v1 = X'000D' | X'0BC0';
mysql> SET @v2 = _binary X'000D' | X'0BC0';
mysql> SELECT HEX(@v1), HEX(@v2);
+----------+----------+
| HEX(@v1) | HEX(@v2) |
+----------+----------+
| BCD      | 0BCD     |
+----------+----------+
        The displayed result appears similar for both bit operations,
        but the result without _binary is a
        BIGINT value, whereas the result with
        _binary is a binary string. Due to the
        difference in result types, the displayed values differ:
        High-order 0 digits are not displayed for the numeric result.
      
MySQL determines the character set and collation of a character string literal, hexadecimal literal, or bit-value literal in the following manner:
- If both - _charset_nameand- COLLATEare specified, character set- collation_name- charset_nameand collation- collation_nameare used.- collation_namemust be a permitted collation for- charset_name.
- If - _charset_nameis specified but- COLLATEis not specified, character set- charset_nameand its default collation are used. To see the default collation for each character set, use the- SHOW CHARACTER SETstatement or query the- INFORMATION_SCHEMA- CHARACTER_SETStable.
- If - _charset_nameis not specified but- COLLATEis specified:- collation_name- For a character string literal, the connection default character set given by the - character_set_connectionsystem variable and collation- collation_nameare used.- collation_namemust be a permitted collation for the connection default character set.
- For a hexadecimal literal or bit-value literal, the only permitted collation is - binarybecause these types of literals are binary strings by default.
 
- Otherwise (neither - _charset_namenor- COLLATEis specified):- collation_name- For a character string literal, the connection default character set and collation given by the - character_set_connectionand- collation_connectionsystem variables are used.
- For a hexadecimal literal or bit-value literal, the character set and collation are - binary.
 
Examples:
- Nonbinary strings with - latin1character set and- latin1_german1_cicollation:- SELECT _latin1'Müller' COLLATE latin1_german1_ci; SELECT _latin1 X'0A0D' COLLATE latin1_german1_ci; SELECT _latin1 b'0110' COLLATE latin1_german1_ci;
- Nonbinary strings with - utf8mb4character set and its default collation (that is,- utf8mb4_0900_ai_ci):- SELECT _utf8mb4'Müller'; SELECT _utf8mb4 X'0A0D'; SELECT _utf8mb4 b'0110';
- Binary strings with - binarycharacter set and its default collation (that is,- binary):- SELECT _binary'Müller'; SELECT X'0A0D'; SELECT b'0110';- The hexadecimal literal and bit-value literal need no introducer because they are binary strings by default. 
- A nonbinary string with the connection default character set and - utf8mb4_0900_ai_cicollation (fails if the connection character set is not- utf8mb4):- SELECT 'Müller' COLLATE utf8mb4_0900_ai_ci;- This construction ( - COLLATEonly) does not work for hexadecimal literals or bit literals because their character set is- binaryno matter the connection character set, and- binaryis not compatible with the- utf8mb4_0900_ai_cicollation. The only permitted- COLLATEclause in the absence of an introducer is- COLLATE binary.
- A string with the connection default character set and collation: - SELECT 'Müller';