MySQL - Powering The Online Media & Entertainment Industry

The Media & Entertainment industry experienced a spectacular transformation during the past decade.The once fairly well defined boundaries between the different types of media (i.e. Print, TV, Radio, Internet) have become increasingly blurred as we've gradually come to perform more and more of our daily activities "online."

As the term "Online Media" seems to become a pleonasm, we examine the following questions in this whitepaper:

• What are some of the key trends shaping the evolution of the media & entertainment industry?
• What are their implications and what requirements do those trends place on the infrastructure of information and entertainment services providers?
• How can you leverage Oracle's MySQL technologies in order to win in the new world of media and entertainment?

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